Last year saw exceptional growth in the use of video on Facebook. By the end of 2014 Facebook had hosted approximately over 1 billion video views per day.
By the end of 2015 that had increased to over 8 billion views. Although there is some debate about what constitutes a video view ( 3 secs vs 10 secs vs 30 secs) the overall increase in video engagement in Facebook is undeniable.
There is no doubt that the future of the Facebook platform is going to be video. Facebook will definitely be working hard in 2016 to cement this vision, particularly in the areas of live video and virtual reality.
Here are 5 reasons you should look to video on Facebook.
1. People spend 3 times more time viewing live streamed video compared to video which is not live.
In 2015 Twitter launched Periscope a live video streaming application. Facebook has also launched its own live streaming option with the ability to interact in real time.
As people spend 3 times longer watching live streamed video compared to pre-recorded Facebook is now giving greater prominence to live video.
Live videos are more likely to appear higher in News Feeds when those videos are actually live.
2. Using Virtual Reality
This is another key feature of future Facebook interactions. VR is going to play a significant role in the future of Facebook.
They are looking for users to share experiences with friends online using VR.
Facebook has now got a dedicated social media VR team. Already users have consumed over a million hours of VR video.
3. Video posting increased by 75% in 2015.
Facebook users increased the number of videos posted per person by 75% globally in 2015. In the US this was over 94%. I
If this growth continues into 2016 it will herald a new era for Facebook.
4. Video posts have a 135% greater reach than photo posts.
It is not only live video content that is getting loads of exposure.
Video posts in general reach a larger audience on average. The average video posts has a great organic reach of over 135% when compared to photo posts.
5. Facebook video views
Finally Facebook now serves a staggering 8 billion views per day, that is double from 2015.
Some people argue that it is not a level playing field statistic as a view is counted after only 3 seconds on Facebook compared to 30 seconds on Youtube.
Also Facebook videos autoplay, leading to views being counted where in many cases the viewers are not necessarily engaged in the content.
However, that aside, there is going to be a sizeable upswing in overall video growth on the Social Network in 2016.