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How to use Facebook to engage with your customers

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With over 25 million small business pages and 1.2 billion users, Facebook has grown to be one of the ubiquitous platforms that you just can’t avoid. Most people think that posting any content will reach a large audience since it’s on Facebook. Nonetheless, creating unique content that is valuable is key to promoting high engagement.

Being a beginner, you may not know how to engage customers on Facebook. Here are some great tips to help you get started.

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Define what your target goal is

You’ve finally decided to set up a Facebook page for your business, but do you know what you intend to achieve from that page? Are you looking to increase sales, build a customer base or just interact with people? To get started, you need to have a marketing plan that involves three stages, mainly attraction, promotion and sales. Growing a solid fan base and posting strategic updates is a great way to engage with your audience. You can use Facebook analytics to see what’s working and what isn’t.

Include Videos and photos

A study conducted by Mashable found out that 54% of women and 39% of men visit Facebook to just view videos and photos. Create content and include photos or a video. This makes content more interesting compared to just scrolling through a block of content.

Cross-post content

If you’re looking to drive customers to your company’s site, you need to post content from your site onto a Facebook page.  Use links to your site on the Facebook page where people will be visiting. Cross-posting content is a great way to convert your visitors into actual customers. Ask questions on every post to spark conversations.

Respond to Feedback

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Another great way to engage customers on Facebook is to respond every time someone comments on your posts. Doing this will help build trust with your target audience. Furthermore, it will increase the likelihood of having your post shared across different groups and among friends. Be genuine with your responses.

Leverage Facebook’s power features

If you are a beginner, you’ll be excited to know that Facebook has different features to help you engage your audience. You can add a call to action button on your business page to prompt users to take a certain action when on your page. Another great feature you can use is the Lookalike Audience feature that enables you to use existing Facebook followers. Facebook will then use its algorithm to find similar users based in gender, interest, location and age.

Use warm tones of color

When you want content to pop on your Facebook page, use warm colors such as yellow, red, green or orange. These colors conjure feelings of energy and happiness.

Promote the benefit of the product or service and not the product itself

Facebook users do not go through their news feed to look for information about your company. They are looking for benefits they’d get from using your product. Focus on promoting the benefits your product will bring to the customers as opposed to directly marketing your product or services.

Share content from outside sources

To spark debates and conversations, it’s highly recommended to share content from other sources you may not be affiliated to. This also shows your audience that you value their opinion.

Post on a regular basis

To actively promote engagement on Facebook, you need to aim for 2-3 posts on a daily basis.

Give people an idea of what your business is like

Everyone wants to know what it looks and feels like to work in your company. Post pictures of the employees and the interior of your company.

Gain Insights from Facebook data

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Are you always posting with no rise or seeing a decrease in engagement? It’s time to use Facebook insights to gather data. With this information, you are able to know which type of content your users would like to see more of and less of.

Use Facebook applications

Most business pages are not using applications to drive engagement. There are Facebook apps that will help you with email signups, contests and event listings. Make use of these apps to introduce your audience to podcasts and drive traffic.

Focus on Facebook mobile users

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The number of people who access Facebook via their mobile phones is growing. Recently, Facebook announced that they will be implementing new ways to reach people who have visited your website by expanding capabilities of custom audiences.

These are some of the ways you can engage with your fans on Facebook. Ask for your audience’s feedback and tweak your content to promote user engagement.

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